OUR STORY
Design begins with originality - and so do we
We’re explorers at heart - unafraid to discover, unafraid to create. Not because we’re fearless, but because we’re young. And with that youth comes a mindset: one that embraces change, questions the norm, and believes in a new way of living.
Along our journey, we discovered something deeply exciting, a new wave of talented designers from China and Denmark. For a long time, China has been known for its manufacturing strength. But now, a generation of independent designers is emerging. In a fast-paced, complex world, they’re still choosing to stay original - to design with clarity, with soul, and with quiet determination.
So we decided to bring their work here to Australia. We want to make honest, original design visible, touchable, and affordable. Not just for a few, not just for show - but for real homes, real lives, and people who value design that’s made with purpose.
-
OUR TEAM
At New Piece, collaboration is at the core of our brand’s growth. Our team consists of designers, artisans, and management coordinators, all dedicated to delivering exceptional quality. We work closely with skilled craftsmen and industry experts to continuously push the boundaries of furniture design, ensuring that every piece meets our high standards of craftsmanship and sustainability.
With deep understanding of both Asian and Australian ways of living, we’re able to offer thoughtful, flexible design solutions that help our clients make better choices - whether it’s space planning, furniture pairing, or defining the feel of a home.
Our team brings together voices from across Asia and Australia - a blend of backgrounds, perspectives, and lived experiences. We’ve worked across cultures and across borders, and that shows in how we approach every project.
For us, creativity isn’t just a skill - it’s something that grows out of culture, empathy, and listening.
.
Design support
We work closely with architects and interior designers to bring creative visions to life. With a team that includes professionals from both architecture and interior design backgrounds, we understand the rhythm of design projects and how to fit seamlessly into them.
From early concept development and spatial planning to design detailing and production scheduling, we offer support throughout the process. With our in-house design expertise, efficient development workflows, and global production partners, we make the journey from concept to completion smoother, more collaborative, and more enjoyable.
Whether it's a residential interior, a boutique hotel, or a commercial space, we tailor our support to the unique pace and needs of each project - all while respecting the designer's creative direction.
Customization
We understand that no two spaces are the same - and your furniture shouldn’t be either. Our production team brings deep experience and strong manufacturing capabilities to help designers customize furniture that fits both form and function. We offer flexible options in size, materials, finishes, and upholstery to meet specific project requirements.
From modular sofas to dining tables, we work with you to adapt our collections to suit your vision - or create something entirely new, together. Whether you need a statement piece for a home or scalable solutions for a larger commercial project, our customization service ensures every detail is aligned with your goals.
Sustainability
We are committed to responsible sourcing, ethical production, and minimizing our environmental impact. Every piece of furniture is created with longevity in mind - using durable materials, modular forms, and considered manufacturing to reduce waste and encourage long-term use. But sustainability goes beyond materials.
We design with a circular mindset, creating pieces that can be disassembled, adapted, or repurposed over time. This flexibility ensures our products can evolve with changing spaces and lifestyles, extending their lifecycle and relevance.
As we grow, we continue to explore innovative ways to balance sustainability with beauty - proving that great design can be both responsible and inspiring.