About Us
New Piece was born from a love of new ideas — the kind that feel playful, smart and full of character.
We collaborate with emerging creators and independent studios shaping the next wave of furniture culture,
curating pieces that bring a fresh, expressive energy into next-generation Australian spaces.
Our Story
Founded in Sydney, New Piece is a creator-led furniture brand built on fresh perspectives and original ideas. We began with a simple belief: great furniture should spark joy, elevate daily life and carry the stories of the people who craft it.
Our collection brings together emerging creators and independent studios born from a new wave of imagination across Asia since 2020 — a moment when many makers rethought how furniture could feel: more playful, more flexible, more personal. With our team of interior specialists and architects, we curate pieces that balance craftsmanship, personality and a warm, contemporary spirit tailored for Australian living.
Today, New Piece helps shape homes, workplaces, hospitality and creative environments across Australia, working closely with creators, architects and developers to bring distinct spaces to life. Our aim is simple: to introduce new voices and share furniture that feels joyful, original and made with heart.
Our Team & Service
At New Piece, great ideas start with people who love making things. Our team of interior thinkers, architects and creative collaborators works alongside emerging studios to bring fresh perspectives into Australia’s furniture landscape.
We take the same approach with every client. Whether it’s a home, an office or something in between, we help shape spaces that feel personal and full of character. Many of our pieces are modular and customisable, giving you the freedom to mix, match and build until it feels just right. And when a project needs something truly unique, we partner with our creators to explore bespoke possibilities.
From layout guidance to delivery and aftercare, we’re here to make the experience calm, warm and enjoyable. Creating your space should feel fun — and we’re here to share that feeling.
Design Value
People sometimes assume we don’t fit the traditional mould of a design studio — and they’re right. We don’t speak in heavy jargon or try to look overly serious. We simply believe good furniture should feel human, warm and a little playful.
What people don’t see is how selective we truly are. We spend countless hours discovering young studios, debating tiny details and curating only a small fraction of what we encounter. We look for pieces with personality, objects with soul and ideas that make us smile. When we find them, we bring those makers and their stories to Australia.
For us, good design isn’t theory — it’s a feeling. It’s the quiet moment when something fits so naturally that life becomes a little more joyful. That feeling is what we search for every day, and what we hope to share, one New Piece at a time.
Manufacture
We say this with confidence and pride: our manufacturing partners in China are among the best we’ve encountered. They blend precision, creativity and technical mastery in a way that impresses us every time.
These studios were founded by creators who wanted full control over how ideas become finished pieces. They built their own production lines, invested in advanced machinery and trained teams who care deeply about every cut, stitch and curve. When we bring them a new concept, they don’t simply produce it — they refine it.
Some may underestimate manufacturing in China, but anyone who has seen our partners at work knows the truth: the craftsmanship is world-class, the problem-solving is exceptional and the dedication borders on obsessive. Their talent makes our collection what it is — beautiful, reliable and made with heart.
And honestly, they make us look very good.
Responsibility
At New Piece, responsibility begins with the choices we make daily. We partner with a new generation of studios and manufacturers in China who believe in thoughtful production, material integrity and long-lasting quality. Together, we prioritise reducing waste, avoiding overproduction and ensuring every piece is made with intention.
We value transparency. From materials and craftsmanship to packaging and logistics, we aim to understand each step so we can make decisions that are kinder to our customers and the environment. Many of our collections are modular or customisable, allowing people to build only what they need and extend the lifespan of their furniture.
Sustainability isn’t a slogan for us — it’s a practice. We invest in durability, repairability and responsible sourcing because long-lasting furniture is one of the most sustainable choices anyone can make. As the landscape evolves, we evolve too, committed to learning more and supporting a future where thoughtful living and good craftsmanship go hand in hand.
